On July 19, DSA’s Diversity and Empowerment Council hosted a briefing: “Direct Selling: Providing Growth and Opportunity for Hispanic Americans” on Capitol Hill.
The event featured direct selling company executives and an independent distributor, who discussed the significant impact of Hispanics on direct selling and how the business keeps evolving due to what is the fastest growing demographic in the United States.
DSA Executive Vice President Adolfo Franco opened the event with an overview of direct selling, the role of DSA, and the positive impact direct selling has on Hispanic consumers and salespeople.
Theresa Flores, Manager, Public Affairs, Mary Kay introduced the event’s panel and reinforced the strength of Hispanic representation in direct selling. Recent DSA research figures show that of the 20.5 million people involved in direct selling in 2016 as buyers, sellers, or both, some 22% are of Hispanic ethnicity . Hispanic American buying power is $1.7 trillion.
Beatriz Aguirre-Gutai, VP of Sales & Field Development for Shaklee, described how Latinos constitute the youngest and fastest growing ethnic group in the United States. She also touched on how direct selling affords first generation Hispanics the opportunity to develop skills and become assimilated into the country, and how new technologies have made communicating easier among Hispanics.
Victoria Vilbrandt, VP of Marketing Strategies & Solutions for Princess House, spoke of the varied motivations salespeople have for becoming involved with direct selling. She said that 80% of Princess House independent consultants are Hispanic and highlighted the positive stories of Hispanic distributors who have found direct selling to be a path to education and a means of providing for their families.
“Direct selling enables them to perhaps stay home with their kids while earning, or be able to supplement their husband’s income, or provide the self-empowerment they couldn’t find elsewhere.” Rep. Tony Cardenas (D-CA) and panel discuss what direct selling means for Hispanic American entrepreneurs and consumers.
Alfredo Bala, CEO and President of Mannatech, described how the cultural qualities of Latinos are congruent with direct selling. “Latinos are social people, whether through gatherings or cooking at home with the family,” he said. “With direct selling, Latinos now can leverage this social attitude with technology into an effective business tool. I see parents and children selling together — it’s heartwarming, and it’s the American Dream; working hard, breaking the glass ceiling, and building opportunity.”
Johanna Gil-Bala, an independent business owner with Mannatech, told how she went from being homeless and not being able to speak English to becoming the top Latina distributor at Mannatech. “I used the product for a few years and then realized the potential for a business opportunity. I joined to make a little extra money, and now I have a business spanning 17 countries!” She was keen to stress, however, that her success is not every seller’s story and has come from a great deal of hard work. “I look upon direct selling as my profession, and that is what I encourage my team — be professional.”
Special guest Rep. Tony Cardenas (D-CA) concurred that, for Latinos, direct selling can be the American Dream — but direct selling is also the Human Dream. “It’s about working hard and creating opportunity for others. But I know what it’s like for the contractor to be the last one paid, or the only one not paid. I know what it’s like when the money is not coming in but the bills still are. This is the perspective I bring to the Hill. Direct sellers know this reality, too.”
The event closed with questions from attendees. Of interest was the inherent one-to-one nature of direct selling and how that resonates with Hispanics. Beatriz Aguirre-Gutai reinforced how Hispanics are social, but also that they are brand loyal, and word of mouth is key. “When my family tells me about a product, I believe it and I purchase it.”
This event was livestreamed on DSA’s Facebook page . For more information on this event and future briefings, please contact DSA’s Attorney & Government Relations Manager Brian Bennett at email@example.com .
In record-breaking time, Steve Carter hit the prestigious position of Double President in WOR(l)D Global Network and is now among only a few people in the history of the company to have accomplished this within the first couple weeks of joining.
Steve has generated a half million in revenue in his first cycle of business.
Steve Carter states:
“Having been a leader in the network marketing profession now for over 20 years, and having earned millions of dollars in my career, the way I approach every aspect of business and every aspect of my life is with well-thought-out calculation, due diligence, and execution.
With that said, even with me having immediate success in this company, I still waited to do this article so that I would be able to speak from the heart and with authenticity about what I see and feel. That time has come.
I have far too many people that trust my judgment and decisions for me to take any business decisions lightly, especially in the case where many people are looking for their leader to make the kind of decisions that will impact thousands of other people’s lives. Our industry is about sharing real opportunities of hope and possibilities with others.
So, when I received a phone call from Mike Sims (although my business plate was already pretty full from building an existing network marketing business, speaking engagements, and building a very successful coaching business), I took his call seriously because of his track record in network marketing.
A mentor of mine once told me to always be open to hearing about an opportunity. When making million-dollar decisions, it’s important to analyze who you want to make those decisions with.
And the thing that made the decision easier for me was when I got a chance to meet with and hear from some of the leaders that were already on board, such as Nat and Chanida Puranaputra, Chad and Nattida Chong, Romacio Fulcher, Jeremy Roma, and a few others. I realized we have more things in common than not.
Our backgrounds and experiences are very similar:
(1) We have all earned millions of dollars in this profession, but we recognize the importance of continuing to build assets.
(2) We have all become ambassadors for the entire industry, and we recognize that we have a responsibility to build people.
(3) We all feel that we have a very unique opportunity to assemble a “never-before-seen” all-star team.
My mission in life is to help as many people as possible to change their lives forever. I recently lost my dad to a heart attack, but I felt blessed to have had the ability to do a lot for my parents.
I was able to bring them on cruises, exotic vacations, fly them to Dallas to spend time with their grand-kids, and help them out financially whenever they needed anything. I was able to provide them with a lifestyle that they didn’t see coming.
There are so many people that have never been able to do these things for the people they love, and I want to change that!
I have learned over the years that being able to identify those rare individuals that truly want to participate in their own rescue is the key to duplicating massive success. I also fully understand the 3 Percent Rule. You may be thinking, “What’s the 3 Percent Rule?”
How many times have we all heard other people say, “Only 3 percent of people make money in network marketing”? That does not mean you have a 3 percent chance of winning big! It simply means that that 3 percent does the opposite of what 97 percent of people do. Everyone has a shot of winning. It just depends whether you are willing to do what you need to do—and to do it correctly!
Anytime someone works with me, there are three things they can count on:
With that said, it’s also important to make sure your vehicle of choice has all of the key components to offer a real and fair chance to win.
(1) The Product
When I first saw WOR(l)D’s flagship product (the Helo), I immediately recognized that there’s nothing else like it on the market—especially in network marketing. This product is like having a “body dashboard” that alerts you of what’s going on in your body. What if all parents and kids had this? This can change the world!
(2) The Trend
Experts are projecting that wearable technology will generate twenty billion dollars in new revenue over the next two and a half years! So, my first thought was, “Man oh man… How many people can now get a seat at the financial table that wouldn’t have been there before?”
(3) The Timing
The Helo was brought to market in September 2016. Therefore, it’s not even a year old at the time of this article. So many people have been praying for a ground floor opportunity.
(4) The Team
I’ve never seen so many top industry leaders all coming to the same company. When has this ever happened? Never—at least not that I’ve seen. And I’m so very thankful for the incredible team of leaders that I have joining my team. They are true champions that I’m honored to do business with, and we are just getting started!
(5) The Management
The CEO, Fabio Galdi, and his team have merged three powerful industries: technology, wellness, and network marketing. When has that been done? Again, never! And these guys are high-level tech experts that have no doubt that WOR(l)D will stay ahead of the changes in technology.
(6) The Comp Plan
In all my years in this industry, it’s not just the amount of money being earned in this company that’s impressive, but the short amount of time it’s taking for these incomes to be earned. Multiple top leaders in WOR(l)D rank among the top networkers in the entire world of network marketing.
(7) The Company
When I found out that this company is operating in 195 Countries around the world and realized that everyone has access to the internet I thought, “Game on! No limits!”
After evaluating all of the items listed above, it became obvious to me that this company is unquestionably a company that needed to be added to my portfolio of business as a very solid additional asset.
I plan on hitting the highest rank in this company one way and one way only—by simply helping others get to the top!
I also feel great about the fact that I can continue to run multiple businesses while building this business. It’s rare in business where the philosophy of the owners celebrates your entrepreneurship and wants you to build a long-term multimillion-dollar “exit strategy” by sharing in the ownership of WOR(l)D through the stock program.
Mark my words…
I am on a mission to place people’s futures in their own hands. How lucky we are to have the right vehicle help people to reach their goals. When it’s all said and done, it’s truly about how can we all become World Changers! I can’t wait to meet my next leaders!”
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