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Executive Q&A: Martin Koehler, President Worldwide at PartyLite

Attraction Marketing System

Sponsored by:Strategic Choice Partners

Martin KoehlerWe have Martin Koehler , President Worldwide of PartyLite this week. He held various executive positions at PartyLite after he joined in 1999. Martin is PartyLite’s global president since August 2016.

Could you tell us about your education?

I completed a degree course in communication sciences, psychology and sociology at Ludwig Maximilian University in Munich after finishing school. Originally, I had intended to become a journalist or work in PR. But I was gripped by a passion for direct sales when I took a student job working for Jafra Cosmetics , a direct sales company. I was offered and accepted a position in marketing after graduating. I learned that the ‘power’ of the word is limited and that you can only really motivate and convince people if you ‘walk the talk’ by using effective action to underpin authentic communication.

What was your childhood dream?

I wanted to become an Egyptologist, certainly to explore the world, visit many countries, meet people and speak foreign languages. That’s what motivated and inspired me. I had this burning curiosity, and it continues to drive me today.

What were your past experiences before your current role at PartyLite?

In 1999 I moved from my position as Marketing Manager Germany for Jafra Cosmetics to PartyLite, where I was initially General Manager for PartyLite Switzerland. I was then made General Manager of PartyLite Germany in 2003. I was appointed President of PartyLite Europe in 2010. Europe became PartyLite’s biggest market around this time. We convinced crowds of people of our products and the company, moved into new markets – especially in eastern Europe – and helped our consultants to fulfil their potential and lead independent, successful lives.

What do you attribute your career success to most? Martin Koehler

Authenticity. We do not see PartyLite as your everyday company. Party is not just in the name of our company, it’s in our philosophy as well. We believe that our company is an experience, an opportunity for our consultants to be all that they can be. But it means that the boss of a company like this will need a broader repertoire of skills than just managing, deciding and preferably leading by example as well. I interpret my role as being part of a team that inspires, thrills and trains our consultants. Working for PartyLite has to be fun. It’s about passion and the pride of belonging to this fantastic community. So, my job is to help our consultants use their diversity and talent to maximize success.

What has been your most inspiring moment?

The particularly touching moments are when our consultants explain how much PartyLite has changed their lives. How they were able to make their dreams come true and give their families opportunities they would never have enjoyed without PartyLite or their own personal commitment. That’s why we consistently celebrate the amazing success of our consultants – at our national conferences or with our incentive trips. These are the opportunities to experience the success stories, big ones and small, that our company produces. And they are amazingly inspiring and motivating, not just for me, but for all of us here at PartyLite.

Your hobbies?

I really enjoy browsing through magazines from all over the world and like looking at modern art and photography. And I still enjoy travelling, however much I’m on the road for business.

How would you describe being a direct selling executive to an outsider?

Direct sales is always intimate. You cannot get by without loving the product and the brand. And you have to care just as much about the people that work for you, appreciate them and accept their perceptions of how they want things to be done. You’re dealing with independent colleagues. It’s our job to create lucrative incentives, to provide guidance and to enable training to maximize the number of consultants enjoying the best possible success. We enable people to become entrepreneurs, not employees.

What is your biggest achievement at PartyLite?

My path at PartyLite took me from the position of Marketing Manager in Germany to President Worldwide. I believe that I owe this stellar ascent to the continuity of my work and my personality as well, of course. So I would tend to speak of steady performance instead of an exceptional one. Naturally it helps a lot if you love what you do and sell and you don’t associate each promotion with an apparent increase in power, but especially with the added responsibility that goes with each new position.

Martin KoehlerAnd your biggest challenge at a direct selling company executive role?

When I became President Worldwide, it was the second switch at the top in quick succession. There had also been a change in ownership and necessary restructuring measures. It was only natural that I sensed uncertainty among our full-time staff and consultants, so my biggest concern was to radically transform that mood.

My guiding principle was to reignite the enthusiasm for PartyLite and to return the love of our products, the fragrances and the stories they tell to the heart of our work. I believe that the team and I have succeeded. Now the time has come to shape the future. We are currently investing several million dollars in an update of our digital presence and above all in the digital tools used by our consultants. Our goal is to create a modern, exciting and interactive job experience and customer journey for current and future PartyLite fans.

What would be your best advice to those who are thinking of joining a direct sales company at a corporate position?

Besides the love of the product – which I believe is indispensable in direct sales – it is the absolute determination to help people reach their goals that drives us. Direct sales companies can only be successful if their consultants are, too. So the most important task of every employee – in any position within the direct sales company – is to be willing to do what it takes to ensure that every consultant is successful.


The post Executive Q&A: Martin Koehler, President Worldwide at PartyLite appeared first on The World of Direct Selling .

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Jeff Higginson Appointed CEO International of FuXion Biotech

Lima, Peru-based FuXion Biotech, the provider of nutritional beverages made from Andean, Amazonian and Oriental fruit and vegetable extracts, recently announced that industry veteran Jeff Higginson has been appointed to the newly created position of CEO International to help the company with rapid expansion.

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Valentus 3 Years In Business $32+ Million In Annual Sales

Three short years ago on July 21, 2014 Valentus shipped its first product order, now on its three year anniversary the company has shipped over 50 million sticks of product and streaked past annual sales of $32 million in 2016.

The owner, founder and CEO, Dave Jordan was very successful in network marketing but at the same time profoundly disappointed at what he saw and what he experienced.

He loved the industry but was turned off by how distributors were treated. Dave realized he had the skills of a distributor and the skills of a business owner so he decided to start his own company that harnessed the power of network marketing industry.

But Dave started Valentus with passion and  integrity.  His guiding light, his keystone was, “the love of his distributors”.  To Dave his distributors are family and must be treated with the respect, dignity and love they deserve.

When Dave launched Valentus with his wife Joyce it was with a business plan that called for sales of $100,000 in 2014, $1,000,000 in 2015 and $3,000,000 in 2016.  Now the company has far exceeded Dave’s original expectations.

From July 2014 to January 2015, the company generated over $300,000. In 2015 with the addition of Prevail SlimROAST, the company made $3 million in sales and then went over $32 million in 2016. And the growth keeps coming.

“Leader after leader comes over to Valentus,” Dave says. “These are people who were making strong incomes at other companies but they want the Valentus culture.”  This is all part of Dave’s goal to create a company that fulfills the dreams of the distributors.

“We help each other,” Dave says.

“We are part of a family. People are looking for a home and the company that will nurture their dreams and won’t hurt them.”

As the Valentus family grows, they find that Dave isn’t the typical CEO nor is Valentus the typical company. It’s where dreams are fulfilled and potential is discovered.

About Valentus

In Latin, the word “Valentus” means “prevail,” defined as proving to be superior in strength, power, and influence. Recognizing that, we couldn’t have picked a more fitting name for a company that strives to be the example in an industry that deserves a leader to follow.

Since day one, our focus, our passion, and our commitment have been to create a company, a product line, and an opportunity built on a foundation of integrity.

From creating significant levels of income, to building strong networks, healthy long-lasting relationships, making new friends, participating in activities you never even knew existed, having the time to do the things you love with the people you love to be with, VALENTUS can help you PREVAIL in ALL of your goals. For more information please visit

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Steve Carter Achieves Double President At World Global Network

In record-breaking time, Steve Carter hit the prestigious position of Double President in WOR(l)D Global Network and is now among only a few people in the history of the company to have accomplished this within the first couple weeks of joining.

Steve has generated a half million in revenue in his first cycle of business.

Steve Carter states:

“Having been a leader in the network marketing profession now for over 20 years, and having earned millions of dollars in my career, the way I approach every aspect of business and every aspect of my life is with well-thought-out calculation, due diligence, and execution.

With that said, even with me having immediate success in this company, I still waited to do this article so that I would be able to speak from the heart and with authenticity about what I see and feel. That time has come.

I have far too many people that trust my judgment and decisions for me to take any business decisions lightly, especially in the case where many people are looking for their leader to make the kind of decisions that will impact thousands of other people’s lives. Our industry is about sharing real opportunities of hope and possibilities with others.

So, when I received a phone call from Mike Sims (although my business plate was already pretty full from building an existing network marketing business, speaking engagements, and building a very successful coaching business), I took his call seriously because of his track record in network marketing.

A mentor of mine once told me to always be open to hearing about an opportunity. When making million-dollar decisions, it’s important to analyze who you want to make those decisions with.

And the thing that made the decision easier for me was when I got a chance to meet with and hear from some of the leaders that were already on board, such as Nat and Chanida Puranaputra, Chad and Nattida Chong, Romacio Fulcher, Jeremy Roma, and a few others. I realized we have more things in common than not.

Our backgrounds and experiences are very similar:

(1) We have all earned millions of dollars in this profession, but we recognize the importance of continuing to build assets.

(2) We have all become ambassadors for the entire industry, and we recognize that we have a responsibility to build people.

(3) We all feel that we have a very unique opportunity to assemble a “never-before-seen” all-star team.

My mission in life is to help as many people as possible to change their lives forever. I recently lost my dad to a heart attack, but I felt blessed to have had the ability to do a lot for my parents.

I was able to bring them on cruises, exotic vacations, fly them to Dallas to spend time with their grand-kids, and help them out financially whenever they needed anything. I was able to provide them with a lifestyle that they didn’t see coming.

There are so many people that have never been able to do these things for the people they love, and I want to change that!

I have learned over the years that being able to identify those rare individuals that truly want to participate in their own rescue is the key to duplicating massive success. I also fully understand the 3 Percent Rule. You may be thinking, “What’s the 3 Percent Rule?”

How many times have we all heard other people say, “Only 3 percent of people make money in network marketing”? That does not mean you have a 3 percent chance of winning big! It simply means that that 3 percent does the opposite of what 97 percent of people do. Everyone has a shot of winning. It just depends whether you are willing to do what you need to do—and to do it correctly!

Anytime someone works with me, there are three things they can count on:

(1) Training

(2) Support

(3) Results

With that said, it’s also important to make sure your vehicle of choice has all of the key components to offer a real and fair chance to win.

(1) The Product

When I first saw WOR(l)D’s flagship product (the Helo), I immediately recognized that there’s nothing else like it on the market—especially in network marketing. This product is like having a “body dashboard” that alerts you of what’s going on in your body. What if all parents and kids had this?  This can change the world!

(2) The Trend

Experts are projecting that wearable technology will generate twenty billion dollars in new revenue over the next two and a half years!  So, my first thought was, “Man oh man… How many people can now get a seat at the financial table that wouldn’t have been there before?”

(3) The Timing

The Helo was brought to market in September 2016. Therefore, it’s not even a year old at the time of this article. So many people have been praying for a ground floor opportunity.

(4) The Team

I’ve never seen so many top industry leaders all coming to the same company. When has this ever happened? Never—at least not that I’ve seen. And I’m so very thankful for the incredible team of leaders that I have joining my team. They are true champions that I’m honored to do business with, and we are just getting started!

(5) The Management

The CEO, Fabio Galdi, and his team have merged three powerful industries: technology, wellness, and network marketing. When has that been done? Again, never! And these guys are high-level tech experts that have no doubt that WOR(l)D will stay ahead of the changes in technology.

(6) The Comp Plan

In all my years in this industry, it’s not just the amount of money being earned in this company that’s impressive, but the short amount of time it’s taking for these incomes to be earned. Multiple top leaders in WOR(l)D rank among the top networkers in the entire world of network marketing.

(7) The Company

When I found out that this company is operating in 195 Countries around the world and realized that everyone has access to the internet I thought, “Game on! No limits!”

After evaluating all of the items listed above, it became obvious to me that this company is unquestionably a company that needed to be added to my portfolio of business as a very solid additional asset.

I plan on hitting the highest rank in this company one way and one way only—by simply helping others get to the top!

I also feel great about the fact that I can continue to run multiple businesses while building this business. It’s rare in business where the philosophy of the owners celebrates your entrepreneurship  and wants you to build a long-term multimillion-dollar “exit strategy” by sharing in the ownership of WOR(l)D through the stock program.

Mark my words…

I am on a mission to place people’s futures in their own hands. How lucky we are to have the right vehicle help people to reach their goals. When it’s all said and done, it’s truly about how can we all become World Changers! I can’t wait to meet my next leaders!”

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Attraction Marketing System
Attraction Marketing System