New Avon LLC (New Avon) today announced that Betty Palm has been named the company’s President, Social Selling in the U.S., effective immediately. Ms. Palm will report directly to New Avon’s Chief Executive Officer Scott White and join the New Avon Leadership Team.
Ms. Palm will be responsible for transforming the Representative experience. To accelerate these efforts, the company has put in place a new structure for its sales organization, aligned under Ms. Palm.
She will oversee all aspects of recruiting, training and incentivizing Representatives, as well as providing Representatives the tools they need to drive a more contemporary, efficient and profitable experience.
Ms. Palm is a veteran executive of the direct-selling industry and is the founder of the strategic consulting firm, B. Palm Group, LLC specializing in the direct-selling industry. In this capacity, she has been consulting with New Avon for the last several months.
“Reinvigorating the Representative experience is the key to making New Avon the best social selling company and beauty brand in North America,” said Mr. White. “By aligning the sales organization under a seasoned direct-selling expert like Betty, we will accelerate decision making and simplify processes. Betty has already had a tremendous impact on New Avon, and I look forward to working with her to empower our Representatives, enhance their ability to serve customers and improve their earnings opportunity.”
“Since beginning my career at Avon over 30-years ago, I have long admired this iconic brand, and I’m honored to evolve my consulting role into a full time position leading the sales organization,” said Ms. Palm.
“Throughout the last few months, I’ve gotten to know many of the Representatives and I am excited about the enormous potential that exists at New Avon because of them. I am committed to driving the changes necessary to ensure that each and every Representative is best positioned to succeed at New Avon.”
Over the course of her career, Ms. Palm has held executive leadership roles in several well-known global companies. She was President of North America at Tupperware Brands, Executive Vice President at The Pampered Chef, Vice President of Sales & Marketing at The Longaberger Company and was recruited by large public and privately-held brand companies, Mars, Inc., and Jones Apparel Group, as President to lead the development, launch and execution of newly created direct-selling business units. Ms. Palm is a past member of the Direct Selling Association’s Board of Directors and currently sits on the Board of Advisors of Ruby Ribbon.
About New Avon LLC
New Avon LLC is the leading social selling beauty company in North America. The company generated over $1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. NewAvon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as Anew, Avon Color, Mark, and Skin So Soft, as well as fashion and accessories. Avon has a 130-year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence.