LifeVantage Corporation (Nasdaq:LFVN), has announced its continued expansion into the European Union, and will officially begin sales activities in the Netherlands on June 1, 2016.
According to the World Federation of Direct Selling Associations (WFDSA), the European Union represented nearly $33 billion in retail sales in 2014.
“I see the Netherlands as one of the ideal gateway markets for entry into continental Europe,” said LifeVantage President and Chief Executive Officer, Darren Jensen.
“The Netherlands is ideally situated geographically to serve as our base of operations in Europe. The European market as a whole is in alignment with our culture at LifeVantage because they are a brand and product focused area with loyal customers and incredible field leadership.”
About LifeVantage Corporation
LifeVantage Corporation, is a science based network marketing company dedicated to visionary science that looks to transform health, wellness and anti-aging internally and externally at the cellular level.
The company is the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, the TrueScience™ Anti-Aging Skin Care Regimen, Canine Health, the AXIO™ energy product line and the PhysIQ™ smart weight management system. LifeVantage was founded in 2003 and is headquartered in Salt Lake City, Utah.