A New Zealand resort town is celebrating winning a bid to host a series of meetings for Michigan-based Amway Corp.’s China affiliate.
It’s considered a major tourism victory for the island country in the southwestern Pacific Ocean.
Queenstown will host 10,000 elite Amway China distributors for what is being described as a series of five-day incentive trips in the last half of 2018.
The tourism contract is such a big windfall that New Zealand Prime Minister John Key, who does double duty as Minister of Tourism, announced the contract last week during a visit to China.
“This is by far the biggest incentive business New Zealand has ever won, and it sends a strong message that New Zealand is a serious contender in the global incentive market,” he is quoted as saying in a statement released to the media.
“China is now our second-largest and fasting growing tourism market, contributing nearly NZ$1.7 billion to the economy in 2015. And Chinese tourists have the highest daily spend of any of our visitors.”
Hosting Amway China’s 2018 Leadership Seminar will generate $50 million in New Zealand currency, which roughly translates to $34 million in U.S. dollars.
Another $10 million is expected in personal spending by the Chinese visitors.
The deal not only is a boon for Queenstown but for the nation’s government-owned Air New Zealand, which is handling air transportation for the Amway visitors.
New Zealand is roughly a 14-hour flight from Amway China’s headquarters in Guangzhou in southern China.
The contract is through the Grand Rapids area-headquartered multi-level marketing giant’s affiliate, Amway China.
China is Amway’s biggest market, generating about one-third of the company’s annual revenues, which were $9.5 billion in 2015.
Amway is a $9.5 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the No. 1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings.