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Amway in 2016

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Amway has been the world’s largest direct sales company since 2012. Amway also ranks the 29th on Forbes Magazine’s 2016 List of “America’s Largest Private Companies ”. 2012 was the year when Avon and Amway changed places. Then, Amway’s sales increased and reached $11.8 Billion a year later in 2013, a figure that has not been attained later. On the contrary, company revenue is constantly declining in the last three years.

While Amway’s leadership position is far from being under any threat at least for a few years ahead (world #2 Avon’s 2016 sales is $5.7B), the trend after 2013 does not look so positive. Amway’s sales dropped from $11.8B in 2013 to $8.8B in 2016, or by $3B, or by almost 25%.

The company’s revenue development between 2010-2016 is presented below:

Amway Global Sales

Following the results in 2016, Amway Chairman Steve Van Andel was satisfied . “Across the world, Amway didSteve Van Andel well in 2016. We experienced sales growth in several top markets, saw double-digit percentage growth in nine additional markets, and continued to evolve the business in China as we seek to take advantage of shifting market conditions and achieve the market’s long-term growth potential,” he said.

He added , “We are pleased to see the continued and growing relevance of the direct selling model in today’s marketplace as people place real value on personal recommendations, and technology enables our distributors to connect with customers at any place, at any time.”

Product Categories

NutriliteOnce again, nutrition line made up the largest category once again, in 2016. Its share was 49% (up 3% from 2015). Amway’s top-selling nutrition products are reported as Nutrilite Protein Powder, Double X / Triple X, and Vitamin C Plus. Euromonitor announces Nutrilite as the world’s #1 selling vitamins and dietary supplements brand.

Amway’s second largest category was beauty with a 25% contribution (the same as 2015). The most famous brand in this category is Artistry and again, based on Euromonitor reports, Amway says this line is among the world’s top five, largest-selling, premium skincare brands.

Home products was Amway’s third largest category. It had 22% share in 2016. This category breaks down into durables (15%, down 1% from 2015) and home care (7%, the same as 2015). Within this category, Amway’s top-selling home durable product was eSpring water filtration systems, and top-selling home care product was Dish Drops Concentrated Dishwashing Liquid.


Amway reports it has operations in more than 100 countries and territories, with over 19,000 employees.

The top 10 markets for Amway in 2016 were China, United States, South Korea, Japan, Thailand, Taiwan, India, Malaysia, Russia and Hong Kong.

This “Top 10” list in 2015 was as follows: China, South Korea, United States, Japan, Thailand, Russia, Taiwan, Malaysia, India and Ukraine.

Amway said nine of its markets in the world experienced double-digit percentage growth, compared to 2015 figures. The company did not identify these markets nor did it release any sales figures for individual countries. Amway reported it had lower sales in China, in its biggest market, for the third straight year in 2016. Company’s President Doug DeVos commented on Amway’s performance in China, “We’re struggling a bit here now,” and said the China business was suffering from “a direct selling cycle” and faced growing competition, with more than 90 direct selling companies now operating in the country.


Looking forward to 2017, Amway management is optimistic pointing to:

Millennials’ increasing interest into Amway: In the U.S, for example, majority of individuals who started an Amway business in 2016 were millennials, according to Amway.

* The new product categories exceeding their expectations: The XS™ brand of energy drinks, snacks and sports nutrition products achieved 40% growth in 2016.

* The convergence of product categories, such as nutrition and beauty, showing strength: Newly launched Truvivity by Nutrilite, a supplement focused on skin hydration, is exceeding sales estimates success has been found in pairing this product with premium skincare lines.

For more on Amway’s 2016 results, please click here  and here .


Hakki Ozmorali is the Principal of WDS Consultancy, a consulting firm specialized in providing services to direct selling firms. He is also the publisher of The World of Direct Selling, global industry’s leading weekly online publication. He is an experienced professional with a strong background in direct sales. Hakki was the first corporate professional in the Turkish network marketing industry. His work experiences in direct selling include Country Manager roles at Oriflame, Herbalife and LR Health & Beauty Systems, and Regional Director, North America role at Lifestyles Global Networks.

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Isagenix Celebrates 15 Years In Business, $5 Billion In Sales

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Health and wellness company Isagenix International , recently celebrated 15 years in business.

The festivities kicked off at Isagenix world headquarters in Gilbert, Arizona, where town Mayor Jenn Daniels proclaimed March 23 as Isagenix Day. The company moved into a 150,000-square-foot facility in Gilbert a year ago, becoming the town’s largest business by revenue.

Last year, sales of Isagenix wellness and skincare products amounted to nearly $1 billion. In its 15-year history, the company has generated $5 billion in cumulative revenue through its network of independent Associates.

“Isagenix is proud to be headquartered in the Town of Gilbert and the State of Arizona,” said Jim Coover, Isagenix Owner and CEO. “We appreciate the support we have received from this outstanding community, and we look forward to many more years with our Arizona family.”

Beyond the U.S., the company has a presence in 11 markets across the Americas, Asia and Australia. Plans are in place to expand into Europe in the second quarter of 2017, with the launch of Isagenix United Kingdom.

The company currently has more than 1,000 corporate employees, 650 of them at its Arizona headquarters. Based on feedback from employees, Isagenix has been named one of the 2017 Best Places to Work in Direct Selling and will be profiled in the April issue of DSN alongside other honorees.

“Isagenix is not only our business; it is our family,” said Kathy Coover, Owner and Executive Vice President. “Our customers mean so much to us, and our employees, Associates, and vendors work together across the world to make this amazing company succeed.”

Since 2012, Isagenix also has partnered with Make-A-Wish, the international nonprofit that grants wishes for children with life-threatening medical conditions. The company has raised more than $5.6 million for the cause, helping to grant more than 630 wishes. As early as 2013, Isagenix received Make-A-Wish America’s prestigious Cause Champion Award for outstanding contributions.

About Isagenix International

Established in 2002, Isagenix provides systems for weight loss, energy, performance, healthy aging, and wealth creation. With more than 500,000 Members worldwide and more than 100 life-changing products, packs, and systems, the company is committed to producing Solutions to Transform Lives™.

To date, Isagenix has reached $4 billion in cumulative sales through an independent network of Associates in the U.S., Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, Singapore, Malaysia,Colombia, Vietnam, and Indonesia.

The company’s vision is to impact world health and free people from physical and financial pain. Isagenix is a privately owned company with headquarters in Gilbert, Arizona, and is a member of the Direct Selling Association. 

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Immunotec To Go Private In Acquisition Deal

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Supplement maker Immunotec Inc. is set to go private in a cash deal that values the company at roughly $25 million.

Immuno Holding S.A. de C.V. has agreed to pay $0.49 a share in Canadian dollars to acquire all common stock of Quebec, Canada-based Immunotec. The price is a 23 percent premium on the stock’s Tuesday closing price on the TSX Venture Exchange.

Immuno Holding is led by Mauricio Domenzain and Nexxus Capital, one of Mexico’s top private equity firms. Domenzain formerly oversaw North American markets for a prominent beauty and fashion brand in the direct sales channel.

“We believe the time is right to take this next step in the evolution of Immunotec,” said Rod Budd, Chairman of Immunotec’s board. “After undertaking a robust strategic review effort, led by Threadstone Advisors LLC, we are excited by the value to be delivered to Immunotec’s shareholders.”

Founded in 1996, Immunotec has a portfolio of nutrition, skincare and wellness products, including its flagship immune health supplement, Immunocal. The products are sold through more than 100,000 independent Consultants in Canada, the U.S. and Mexico. Celebrating its 20th anniversary in 2016, the company logged record sales of CA$109 million, with 58 percent year-over-year growth in Mexico.

“We have great respect for Immunotec’s leadership team guided by Charlie Orr, CEO, as well as the independent consultants and look forward to working collaboratively to fuel such growth and to support the current momentum Immunotec has been experiencing over these past years,” said Domenzain.

Nexxus Capital has nearly two decades of investing history focused on midsize companies in Mexico and currently manages $1.2 billion in committed capital. Last month, Nexxus acquired electronic payments company TransNetwork, which specializes in transfers between the U.S., Mexico and other Latin American countries as well as domestic transfers within Mexico.

Immunotec officials said the deal with Immuno Holding is expected to close in June 2017, following a special shareholder meeting in May. In the course of the transaction, two founding shareholders, Charles Roberts and Dieter Beer, will cash out their stakes in the company, although Roberts will continue in his role as Chairman Emeritus. Another founding shareholder, John Molson, also will remain on board in an executive role.

About Immunotec Inc.

Immunotec is a Canadian-based company that develops, manufactures, markets and sells research-driven nutritional products through direct-to-consumer sales channels in Canada, the U.S., Mexico, the Dominican Republic, the United Kingdom and Ireland. The Company offers an extensive family of nutritional, skin care and wellness products targeting health, weight management, energy and physical performance.

Please visit us at for additional information.


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QNET Appoints Trevor Kuna As CEO


Trevor Kuna has been appointed Chief Executive Officer of Global Direct Selling Company, QNET with immediate effect and will be based at its Regional Head Office here.

Trevor, who was previously the Chief Marketing Officer, will provide leadership and strategic vision to keep QNET and its network ahead of today’s rapid pace of change and will ensure it remains at the forefront of the global direct selling industry.

Trevor, originally from Canada, joined QNET in 2008, bringing extensive marketing experience. He moved to Bangkok to join QNET in 2008 and subsequently relocated to QNET’s Operational Headquarters in Malaysia in early 2015.

“I am very excited to take on the CEO role in in this dynamic organisation that continues to be the growth engine for so many of our global Independent Representatives (IRs) and customers. I intend to bring around some exciting transformations and developments and I look forward to working closely with our corporate team to develop progressive, innovative and sustainable solutions for the wide spectrum of people we serve,” noted Trevor.

Trevor sees QNET continuing to raise its game and revisit its core strengths to stay relevant to its IRs and customers. “As QNET entered its 19th year of operations this year, we aim to continually innovate and very much want to be advocates of the direct selling industry in various markets that we operate in as well as ensure ethical practices are the norm.

“To stay relevant in a changing market, we are engaging enthusiastically with our tech-savvy IRs and customers via timely and prompt digital channels.

In terms of growth, we want to strengthen our presence in India, Turkey and the UAE. For the next three to five years, the vision is very much about really building a strong retail customer base with the help of our distributors,” explained Trevor.

Touching on Malaysia, Trevor sees the direct selling industry as very competitive and evolved, adding that QNET needs to adapt to the market, the economy and the emergence of millennials in Malaysia.

He also pointed out that it is very comforting to see how the Malaysian government is embracing direct selling as an opportunity for people from all walks of life. “I believe this industry is all about making people better. Malaysia is so diverse and still so unique in its culture. I think Malaysia is the Canada of South East Asia as you have so many different cultures mixing and mingling and thriving.”

Trevor also highlighted that 2017 is a very exciting year for QNET.

“We have got an evolution of our holiday online travel agency concept called Tripsavr which is now opening new doors for our distributors. We are also introducing an evolution of the latest technology on our energy line products as well as an evolution of our German engineered water filtration system. Additionally, QNET is looking at delivering a state of the art, cutting-edge skin care line for women while also looking at some unique nutritionals.

Trevor concluded that QNET’s strength reflects the continuing worldwide appeal of owning your own business.  “We made good progress in 2016. We are grateful to our IRs and employees globally.  As we move into 2017, we are taking actions to deliver more consistent performance across our markets, with Representative engagement remaining a key priority in our growth plan.”

About QNET

As a prominent Asian direct selling company, QNET provides a range of products that are offered through the e-commerce platform by Independent Representatives (IRs) in over 100 countries. The company also has offices and agencies in 25 countries worldwide, and more than 50 stockists, apart from localized operations or franchisees in a number of countries.

QNET is a member of the Direct Selling Association of Malaysia, the Direct Selling Association of Singapore, Direct Selling Association of the Philippines, the Direct Selling Association of Indonesia, the Hong Kong Health Food Association and the Health Supplements Industry Association of Singapore among others.

QNET is also active in sports sponsorships around the world, including football (Direct Selling Partner of Manchester City Football Club), Formula One, badminton and more, due to the company’s strong belief that the drive, passion and teamwork of sports mirrors that of QNET. For more information, please visit QNET’s website at

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Stream Named ‘Most Innovative Marketer’ At Energy Retailer Conference


Stream (Stream Energy) , the premier nationwide provider of essential home services, recently announced Stream’s marketing team garnered industry recognition at the recent Energy Marketing Conference for Retailers.

The essential services provider beat out nominees including Green Mountain Energy and Just Energy to win 2016 Most Innovative Marketer of the Year.

The award goes to a company producing standout new programs, products and customer service initiatives. Stream was also up for 2016 REP (Retail Energy Provider) of the Year at the semi-annual Energy Marketing Conference, which took place earlier this month in Houston.

“Every year it is exciting to watch the industry come up with new and innovative ways to reach customers; from their bundling packages to new programs and service lines, Stream has done just that,” said Jack Doueck, Co-Founder of Advanced Energy Capital and LED Plus, who also co-founded the Energy Marketing Conferences platform.

Doueck also noted that Stream stood out from the competition for sheer number of marketing programs successfully launched. These included the Smart 30 Thermostat Plan, a term energy plan bundled with a free Honeywell Lyric smart thermostat. Later in the year, the company introduced another 30-month fixed rate offering, the Smart 30 WaterSaver Green & Clean Plan, which uses 100 percent renewable, green energy. Stream sweetened the deal with a free Skydrop intelligent sprinkler controller.

Other offerings were introduced on a regional basis. In February 2016, the company rolled out its EZ Start program for new Texas customers. The program targets prospective customers, who may be concerned about the fees that often come with switching energy providers. The EZ Start program pays a new customer’s early termination fee—up to $150—when they enroll in Stream’s New Friends 24-Month Plan.

“At Stream we strive to make life as effortless as possible and are always brainstorming new ways to further connect customers’ lives,” said Dan O’Malley, Stream COO. “This award show the focus, care and creativity our team puts into our work.”

About Stream

Stream (Stream Energy) is a premier nationwide provider of essential home services. Founded in 2005, the Dallas-based company’s innovative deployment of direct marketing revolutionized the energy industry, generating more than $7 billion in total revenue in just ten years and transforming it into one of the largest direct selling companies in the global energy market.

Stream is now the 14th largest directly selling company in the world and has consistently ranked on the Direct Selling News Global 100 List as a top-tier company.

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Natura Brings New Structure To Brazil Business


Natura Cosmeticos S.A. is restructuring its Brazil business amid slipping sales in the domestic market.

The beauty company has carved out distinct business units for its direct sales, digital, and retail activities in Brazil, which accounted for 69 percent of fourth-quarter revenue.

According to a statement issued by Jose Roberto Lettiere, Natura Chief Financial and Investor Relations Officer, the segmentation will allow the company to focus on revitalizing its core direct selling business in the market, while bringing greater autonomy and agility to the digital and retail segments.

Going forward, Natura veteran Erasmo Toledo will head up direct selling in Brazil. Toledo’s past roles with the company have included vice president of international businesses and director of commercial innovation. For nearly six years, he has led Natura’s Latin America expansion as general manager for Peru and Argentina.

Agenor Leão, previously head of digital technology, is taking on leadership of the digital businesses unit. This area encompasses Natura’s Digital Consultants and sales platform, Rede Natura, as well as continued efforts to digitalize business processes across the organization.

Leão’s counterpart in the retail unit is Caroline Vlerick, who brings 20 years of experience in retail and strategic consulting. She will manage the expansion of Natura’s brick-and-mortar presence, distribution to drugstores and B2B. The cosmetics maker opened its first retail stores in the market last year.

About Natura Cosmetics

Natura Cosmetics is Brazil’s largest company in the personal care industry, perfumery and cosmetics and also in the segment of direct sales. With our headquarters in Cajamar (SP), we have strong presence in Latin America with operations in Argentina, Chile, Mexico, Peru, Colombia and France. Through distributors, our products also come to Bolivia. The structure is completed with eight distribution centers in Brazil and six in international operations that handle about 62,300 requests for NCs per day.

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